In conjunction with World Children’s Day, UNICEF launched a #kidstakeover schools campaign which enables kids around the country to come up with initiatives that can make World Children’s Day celebrations in their school fun and meaningful. Teachers are also provided with guidance and ideas on how to engage with their students for this campaign.
Creative Paramedics was appointed to create the guide kits in the form of booklets for both teachers and students and also a notebook with inspiring quotes that students can keep with them and use throughout the year.
For the creatives, we went with a mix of illustration styles with real images to give it a fun feel and to bring out the concept of kids being superheroes. It also has elements of comic style look and feel.
