PRUSignature Reserve is an insurance plan underwritten by Prudential and distributed by Standard Chartered Bank Malaysia. The plan helps customers to get ready for retirement and enjoy protection at the same time. Our team came up with the concept “You’re READY to roll” to give retirement planning a more energetic twist than the usual retirement planning proposition, because life begins after retirement. An acronym based on READY was also formulated to drive the key message stronger.
For this campaign, we rolled out website, placemats, eDM, product video, brochure and more.
It was truly a fun and unique campaign to work on, also thanks to the client had the confidence in us and gave us the freedom to explore. Definitely one of the most memorable campaign for us.
ClientStandard Chartered Bank MalaysiaServicesCreative, video production, digital
