The Rafflesia is the perfect place to call home for multi-generational families. With its large build up and surrounded by luscious greenery in a strategic location at Damansara Perdana, this landmark is a suitable environment for both young and old.
Creative Paramedics was selected to helm the relaunch and rebranding campaign with the objective to drive sales for the remaining units.
The main concept hinges on the idea that this is the mark of one’s success and milestone that your life has finally come in full bloom. For the creative execution, we came up with the journaling idea as the key visual and overall look and feel. It is where the best memories of your life are made and the journal is where you keep these memories.
We produced a slew of materials to support this campaign which includes a customised website, brochures, flyers, hoarding boards, exhibition panels, posters and more.
